Today’s topic was sparked by Fatin’s blog about the romance section of her local bookstore. She’s an avid romance reader who goes to the bookstore several times a week and she isn’t happy with the way her local romance section is handled.
I could spend days on this topic because I totally agree with her. I’ve been in a lot of bookstores and it’s always the same. You have to search for the romance section. None of the employees are well-versed in romance books. The displays are lacking. Books that are NOT romance are classifed as romance (though I don’t see this as much at Borders, thankfully.)
I hope to tackle this topic more on another day. What I want to talk about today is related and equally frustrating: romance readers in bookstores.
About a year and a half ago, I got a part time job at Borders (which I loved by the way. And probably came out behind, financially. But that’s beside the point.) I didn’t mention my annoyance at the way the romance section is treated. But I took joy in straightening the romance section, turning certain books I’d heard good things about face out, to be more noticeable (I strongly believe covers can sell books if done well), and finding customers who liked to talk romance books.
Finding customers who liked to talk romance books.
That turned out to be an interesting adventure. Here’s what I observed every single day:
A lot of women sneak over to the romance section nervously. Many of them, when I casually asked if I could help them find something, acted like I’d walked into their bathroom stall to chat. The majority of them would say no and walk down the aisle, away from the attention. Some would even leave the section, as if they couldn’t stand that they’d been “busted.”
I’m not naive. Romance has always been the redheaded step-child of fiction, even of genre fiction. It gets made fun of and put down and disrespected regularly. (Which is also another post.)
But how many of us who read romance are helping the cause at all? WHY are we letting everyone else tell us that we should be embarrassed if we read romance? I know that Fatin isn’t embarrassed and has been vocal about getting her section some love. I know a few others online, from the Writeminded Readers Group, who are as vocal. A few others. Why are the rest of us letting our genre be treated this way?
If you’re reading this and aren’t an avid romance reader, you might be surprised to learn that romance is the best selling genre in the fiction section. From the Romance Writers of America website:
Romance Market Share Compared to Other Genres
(source: Simba Information estimates)
*Romance fiction: $1.37 billion in estimated revenue for 2008
*Religion/inspirational: $800 million
*Mystery: $668 million
*Science fiction/fantasy: $551 million
*Classic literary fiction: $446 million
And yet we sneak over and pick our books quickly before an employee can catch us in the act. We don’t ask for the book we can’t find because…it’s romance. We don’t mention that the books selected by the national chains as “romance”…aren’t. We just get our books and go.
So while I agree with everything Fatin said, I have to wonder how much to blame we, romance readers, are. Hats off to Fatin for venting about it. More of us should do the same. Getting the romance genre some respect is a tall order but romance readers are some amazing, intelligent people. Next time you’re at the bookstore looking for romance, be bold. Stand up for your genre. Ask for the books you can’t find. Show interest in the section. And of course, keep voting with your dollars. Maybe someday bookstores will figure it out.
Anyone else want to weigh in? How is the romance section at your local bookstore handled? Are you happy with it? If not, have you ever spoken up about it? Have you ever gotten into a good discussion of romances with an employee? (I have to say, the few in “my” bookstore who would discuss with me…we had some GREAT conversations!) Or are you one who’d rather not be “caught” in the romance section?